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I like products like this because they distill the concept of "investor storytime" to its essence. Raising a funding round (in my cynical view) is the ultimate
by idlewords 11y ago
I like products like this because they distill the concept of "investor storytime" to its essence. Raising a funding round (in my cynical view) is the ultimate in high-touch enterprise sales. You have a small number of potential customers, but you only need to land one. It's worth spending an enormous amount of time and effort closing the sale.
- EGreg 11y agoIndeed. Sometimes a startup's first main customer is the lead investor, and all the early results, market analysis etc is for that. You can approach it like enterprise sales. The product is the exit. Most of the time this is a great approach when you are planning to exit soon ("flip" the company) as opposed to building the next Facebook. The latter is done out of love and not necessarily profit, which makes it more likely to be self-funded until it gets big.