So Facebook rightly fears a backlash from implicit location collection because they are offering next to nothing in exchange. Do GoogleMaps, Runkeeper, etc...?

So Facebook rightly fears a backlash from implicit location collection because they are offering next to nothing in exchange. Do GoogleMaps, Runkeeper, etc...? No, of course not. Their value proposition is clear. Conclusions: Users aren't aware and probably don't care enough in mass to deny implicit location collection. The subtext is there's only a potential backlash if you don't provide sufficient value; Facebook can't seem to figure out how to provide that value so they removed it.