I think Tesla is somewhere between Apple and Amazon/Ebay/Paypal. Trying to sell a desirable Apple-like product but at Amazon-like margins to try get wider upta

I think Tesla is somewhere between Apple and Amazon/Ebay/Paypal. Trying to sell a desirable Apple-like product but at Amazon-like margins to try get wider uptake which is important for this type of product where critical mass is required for it to succeed.