As a photographer who at times needed to deal with HDR this is great news. In the past, I had often wondered why some scheme like this wasn't possible. However

As a photographer who at times needed to deal with HDR this is great news. In the past, I had often wondered why some scheme like this wasn't possible. However, the title of this post is horrible. I understand they were trying to market it in a way it was accessible to most readers. That said, photography has become quiet popular and most people now understand HDR. So they could have just presented as true HDR with only a single frame image.