The most valuable idea you can work on, and the one most likely to succeed, is one you are scared of. An idea you won't admit to yourself. So one approach to f

The most valuable idea you can work on, and the one most likely to succeed, is one you are scared of. An idea you won't admit to yourself. So one approach to finding that idea is to try hard to not come up with an idea. Make that a goal and you may notice that ideas start flowing in that way. Individually, write down these urges, and focus on summoning the courage to face them.