The challenge for these new TLDs is that though people can use them to quickly understand the purpose of a site, consumers don't inherently trust sites with unu

The challenge for these new TLDs is that though people can use them to quickly understand the purpose of a site, consumers don't inherently trust sites with unusual TLDs more than ones with more traditional endings, and that's insane. Completely insane. And despite what people say, I strongly believe all TLDs have the same intrinsic value if the right SEO is implemented. Goodluck getting Alphabet.com for Google.Inc or Alphabet.Inc or whatever Google calls itself now. :-)