Wow this is a broad question with little to go on. For comms look to break your sale into 2 parts. 1) The introducion: define your key selling points, especial

Wow this is a broad question with little to go on. For comms look to break your sale into 2 parts. 1) The introducion: define your key selling points, especially any points of differentiation. E.g. Show value and ideally ease of implementation. Make this short. Someone is likely to view your offer at a glance. Make a non committing and interesting call to action. 2) Have follow up materials for those that do where you go into detail and expand on selling points and information. Ideally you'll run them through in person. This could be for broshures or the website. LinkedIn should be your friend for making initial contact with decision makers. Try advertising and direct contact. Look to use that to get on the phone or have a face to face meeting. Be chill about your approach and don't push or be overly eager. Don't harass as people are busy and might be interested just not now but stay in contact with new and interesting information. Personally if I don't get a reply I wait 3-6 months to recontact. Aim to contact people up the food chain at companies. Things get taken more seriously when something interesting is passed down 'to investigate' that a junior presenting up. Given your product is new use this as a sales point. Never shy from truths when marketing. Embrace it and find the positive. Perhaps Thus business gets first mover advantage. Perhaps you can offer customisation specifically for there business as you develop the product offering. Ect. Is this the kind of information your looking for?