Most projects will never get to that phase. If its successful and gets traction, then it can become a company. If its not, then you move on to something else. I

Most projects will never get to that phase. If its successful and gets traction, then it can become a company. If its not, then you move on to something else. Its a mental hack to keep you flexible and creative, rather than being locked into the pressures of running a "company".