Ok, I'll call bullshit on the title. You can't 'lose money on every xxx' and still have a positive gross margin. Tesla's gross margins are an industry-leading

Ok, I'll call bullshit on the title. You can't 'lose money on every xxx' and still have a positive gross margin. Tesla's gross margins are an industry-leading 25%. Which means on a $90,000 sale, they make a profit of $17,500. The fact that they have a net loss can be caused by many factors, not the least of which is R&D spending. And since they are developing 3 new models, X, 3 and a new Roadster, and building out a global charging network, a global showroom sales platform, and not to mention a battery gigafactory, one should not be surprised that their investment in future sales exceeds the profit earned from current sales.