The purpose of a company, any company, is to achieve some goals, and that means risking the company's capital, that is, investors' money. If your primary concer

The purpose of a company, any company, is to achieve some goals, and that means risking the company's capital, that is, investors' money. If your primary concern is to return the invested money undiminished, you'll be completely paralysed. The purpose of the campaign was to develop and ship a game. They have succeeded, and in the process went bankrupt. Which means they won't be able to even pay creditors, lest investors.