>Selling cameras is still dangerous terrain and I think it pays off to have great ideas and to know your audience, but some very old and very big companies have

>Selling cameras is still dangerous terrain and I think it pays off to have great ideas and to know your audience, but some very old and very big companies have been quite excellent at doing that, actually. For good reason. People can still use their $10,000 pro film lens collections on new digital cameras. Lenses don't evolve like bodies do, most glass from the 70s and up is still amazing by today's standards and these companies with their proprietary mounts that haven't changed in ages offer a massive legacy lens market that a startup couldn't. Fujifilm and Olympus have been doing great in this area relasing new mounts and lens systems that are catching on. Fuji makes some of the best APS-C lenses available and Olympus has done great with their m4/3 format.