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You may not care about the name, but the business may cease to exist if, when you tell someone about it, they are not able to find it. If I tell my friend "Ube
by jfoster 11y ago
You may not care about the name, but the business may cease to exist if, when you tell someone about it, they are not able to find it.
If I tell my friend "Uber is awesome", their first step in using it will likely be heading to "uber.com". If it's not there, they might just end up forgetting about the recommendation. Existing customers would still be happy, but the business itself will have unnecessary trouble in being discovered.
- nasalgoat 11y agoMost people would type "uber" into the search bar or the URL bar and get Uber back, even if it was at uber.co.
- jfoster 11y agoA lot of people would do that. A lot of people would go to uber.com. Even if it's only 10% of people (it's probably a lot higher) who go to uber.com, that is a big problem for a business that's trying to grow as fast as possible.