It just occurred to me: Because Google/Alpha owns a popular search engine, they may be uniquely positioned to assess this dilemma. That is, they have massive da

It just occurred to me: Because Google/Alpha owns a popular search engine, they may be uniquely positioned to assess this dilemma. That is, they have massive data sets about companies employing either scheme. They also probably have live data regarding how people are finding their company. They may actually be big enough to make .xyz a thing, when smaller companies could not.