So, the counter is: sounds like you don't care what the name of the business is either way. However, from a usefulness & utility standpoint, do you care that w

So, the counter is: sounds like you don't care what the name of the business is either way. However, from a usefulness & utility standpoint, do you care that when customers type the company's name in to their browser, they end up on their site? Do you care if first contact e-mails, etc. don't get delivered to the business? Even if you don't care about those things, don't you think other people might?