Yeah, I'm not super buying the arguments presented here. Changing your name certainly isn't the most important thing you could be doing, and I wouldn't buy tha

Yeah, I'm not super buying the arguments presented here. Changing your name certainly isn't the most important thing you could be doing, and I wouldn't buy that domains matter a ton. However, the earlier you are in a startup's life, the lower your existing brand value. You can so easily change your name and move on. So much of the VC money you are going to get is going to drive up brand value, whether you like it or not. Is there anything else you could do at your startup at that time that would take such little effort to change then and be so much more costly to change later? Maybe there are some things that are less effort to change now and would be so much more costly to change later. You should do those things first. If you've got a long list though, either change is way too expensive and you are doomed, or you've already got a lot more invested in your name than the pg's target audience.