In a way I think the "being attached" part of the argument is perhaps being misinterpreted. Who is "attached" to what here? Why should I be attached to having

In a way I think the "being attached" part of the argument is perhaps being misinterpreted. Who is "attached" to what here? Why should I be attached to having a .com domain name? On the other hand, why should I be attached to the name I gave my business? If neither is critical to the success of the business, which is better? Sticking with a name that doesn't matter even though I can't have the .com domain? Or what if I could have both, but decided not to. It seems frivolous to say you must have .com domain, but also seems frivolous to say I need to stick with the name of my company. Also if a .com is available probably means you'll be able to get more marketing accomplished by name recognition alone. When you talk about a company you don't say "I heard about this new company Company.com". Generally when I hear people talk about a company they refer to it as the name of the company not by the domain name. So what's the first thing people think when they want to learn more? "Companyname.com". Ok they probably Google it too, but even that small amount of additional hassle you put a user through trying to find your company is probably statistically significant.