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The author did not address pg's point that lacking a .com has the potential to signal weakness... such as among potential investors, potential employees, press,
by npt4279 11y ago
The author did not address pg's point that lacking a .com has the potential to signal weakness... such as among potential investors, potential employees, press, and other influencers (like pg himself).
(Yes, there are always exceptions - like angel.co - and hacks like getdropbox.com also work).
But perhaps the tradeoff of retaining your "perfect" .io domain is not worth the extra friction of convincing influencers that you are credible company, when an hour creative brainstorming session for a .com might solve the problem?
Sure, if you have a hockey stick growth chart growing revenue 100% month over month, it doesn't matter, but it's rare that most startups have that right out of the gate. So why add to your burden?
- EGreg 11y agoIf you don't have strong fundamentals, how much does foobio.com really beat foob.io or foo.community? Where the last one (foo) is a better word than foob? The main questions should be: "How can people successfully close a viral loop?" And "Wh would people come back?"
- npt4279 11y agoI'd argue nearly any .com reduces friction, adds more credibility, and therefore increases the likelihood of answering those questions. "Why would people come back?" is usually correlated with recruiting awesome co-founders, talented employees, great mentors, influencers to talk it up, and top tier investors. Then, the company has the time and resources to discover the best answer to that question. Maybe once in a decade there's something like Facebook, which just explodes out of the gate instantly (and just buys the better .com later). But I wouldn't want to bet my company on that... especially when I can just spend an hour and brainstorm a .com to address the problem. Anything less is a failure of creativity.
- EGreg 11y agoI would argue that the app name in the store is way more crucial these days. Definitely helped us :-) I remember writing about it four years ago: http://qbix.com/blog/index.php/2011/03/phase-1-successful/ http://qbix.com/blog/index.php/2011/03/phase-1-successful/
- amorphid 11y agoI don't care at all about whether or not a business as a .com domain name. I care about usefulness and utility. As long as the business shows up when I google them, I'm good.
- jfoster 11y agoYou may not care about the name, but the business may cease to exist if, when you tell someone about it, they are not able to find it. If I tell my friend "Uber is awesome", their first step in using it will likely be heading to "uber.com". If it's not there, they might just end up forgetting about the recommendation. Existing customers would still be happy, but the business itself will have unnecessary trouble in being discovered.
- nasalgoat 11y agoMost people would type "uber" into the search bar or the URL bar and get Uber back, even if it was at uber.co.
- jfoster 11y agoA lot of people would do that. A lot of people would go to uber.com. Even if it's only 10% of people (it's probably a lot higher) who go to uber.com, that is a big problem for a business that's trying to grow as fast as possible.
- npt4279 11y agoThat's fair. But the question here is: "Do even 10% feel a different way? Followed by: "Is the tradeoff worth it?" For instance, the author's own web site is standupti.me. It's actually something I might consider trying out. But it comes across as someone's side project by a solo developer, not a company. As a potential customer, I might still get around to trying it out at some point in time, but I do have a slight negative connotation in that it might just disappear tomorrow. It would be 1000x worse for a larger enterprise customer.
- 11y ago