3 ms·
> Sony (which has been coming out with some wickedly cool and innovative digital cameras and certainly worked its way up to become a huge digital camera company
by rodgerd 11y ago
> Sony (which has been coming out with some wickedly cool and innovative digital cameras and certainly worked its way up to become a huge digital camera company) is not an analoge camera company
It's not, but it did buy one of the (fading) high-end camera businesses to get access to an SLR system and lens portfolio that they used grant them the credibility they needed to base their current charge on.
- arrrg 11y agoI know! (I didn’t mention it because my comment was getting long enough already.) It seems if you can’t sell to the low end you absolutely need to show off your analog film chops in some way to be really taken seriously. Or at least you had to. (I mean, Sony’s current cameras are certainly thoroughly modern and you can’t really accuse them of nostalgia.)
- rodgerd 11y agoYeah, although their lens strategy seems a bit of a mess - Minolta, Alpha, and Alpha Full-Frame.