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To elaborate: he's got an up-to-the-minute view on library and technology choices made across the entire App Store. I figure this would basically be killer for

by patio11 11y ago

To elaborate: he's got an up-to-the-minute view on library and technology choices made across the entire App Store. I figure this would basically be killer for e.g. sales teams at API companies, analysts following them, etc. (Do a for loop over your customers and profile as many signals as you can. For example, I don't know, "adopted analytics solution X." Search store for firms who match the signals which correlate with adopting you but have not yet adopted your app. Call them to pitch.)

NateLawson 11y ago
Yes, we are working on ways to provide predictive lead scoring to vendors, telling them which developers are most valuable and when. We have some promising results we'll be talking about more in the near future.
- tedunangst 11y ago
  This was the most surprising thing to me. Apart from the InfoWorld "Hot API of the week" columnist (who's writing for the CEO who mostly only cares about looking informed), I had a hard time imagining anyone would pay to know who uses what library. Cool that I'm wrong.
smilliken 11y ago
> library and technology choices made across the entire App Store. I figure this would basically be killer for e.g. sales teams at API companies, analysts following them You nailed it, Patrick, and I wish I talked to you sooner. We were collecting this app data at MixRank for a while before it occurred to us to track every SDK and API integration. It turns out that knowing all the integrations an app has (ads, analytics, social, cloud services, tracking, libraries, etc) is really useful for predicting and understanding your customers! > Do a for loop over your customers and profile as many signals as you can. The most effective signal is the most obvious one: Did the app just integrate my competitor's SDK? This usually means the app is in a trial period and still deciding— you couldn't ask for better timing. Next best is: Did the app just uninstall my competitor's SDK? Then they're likely unhappy and searching for alternatives. (Source: we work with a bunch of sales teams that use us for exactly this)

by patio11 11y ago

NateLawson 11y ago

Yes, we are working on ways to provide predictive lead scoring to vendors, telling them which developers are most valuable and when. We have some promising results we'll be talking about more in the near future.

tedunangst 11y ago
This was the most surprising thing to me. Apart from the InfoWorld "Hot API of the week" columnist (who's writing for the CEO who mostly only cares about looking informed), I had a hard time imagining anyone would pay to know who uses what library. Cool that I'm wrong.

smilliken 11y ago

> library and technology choices made across the entire App Store. I figure this would basically be killer for e.g. sales teams at API companies, analysts following them You nailed it, Patrick, and I wish I talked to you sooner. We were collecting this app data at MixRank for a while before it occurred to us to track every SDK and API integration. It turns out that knowing all the integrations an app has (ads, analytics, social, cloud services, tracking, libraries, etc) is really useful for predicting and understanding your customers! > Do a for loop over your customers and profile as many signals as you can. The most effective signal is the most obvious one: Did the app just integrate my competitor's SDK? This usually means the app is in a trial period and still deciding— you couldn't ask for better timing. Next best is: Did the app just uninstall my competitor's SDK? Then they're likely unhappy and searching for alternatives. (Source: we work with a bunch of sales teams that use us for exactly this)