> I could see some people with normal cars shelling out $50 for the longer life Most people will take their car to a repair shop when they have problems with t

> I could see some people with normal cars shelling out $50 for the longer life Most people will take their car to a repair shop when they have problems with their battery and will take whatever battery the tech/shop suggests (as long as its in their price range). Unless this company starts pitching their batteries really well to these repair shops, they're not going to see much business.