I don't think that's likely to be their direction; as another commenter observed, that's largely what Tumblr is, and Tumblr is pretty good at it. I expect Twit

I don't think that's likely to be their direction; as another commenter observed, that's largely what Tumblr is, and Tumblr is pretty good at it. I expect Twitter's monetization efforts to move in the opposite direction, in a sense. Many Twitter users follow many more people than they have followers, which turns it into more of a broadcast medium than an interactive medium. Given that they're firmly committed to advertising as a primary revenue model, I'd expect them to be working furiously on recommendation engines to surface new content: not just users you might want to follow, but specific tweets (and Vines and Periscope videos and etc.). That, in turn, can be applied to native advertising.