You are certainly entitled to your philosophy... but I don't get the sense you've validated it with data. When you hold yourself to account in this way, your le

You are certainly entitled to your philosophy... but I don't get the sense you've validated it with data. When you hold yourself to account in this way, your level of certainty about what works and what doesn't decreases dramatically. Completely agree that our site and message can be improved. It's a continual work in progress. That said, the exit intent popup has been a large driver of leads for us. There are doubtlessly better ways to get leads, but given limited time to seek perfection, for now I'd rather have the clients this gets us than the approval of a purist who offers no data, just personal opinions.