Italian --> English: forte --> loud. French --> English: forte --> strength. In French, forte is pronounced "fort" In Italian, forte is pronounced "fortay"

Italian --> English: forte --> loud. French --> English: forte --> strength. In French, forte is pronounced "fort" In Italian, forte is pronounced "fortay" In English, the pronunciation of forte depends on which language you borrowed it from. It inherits its proper pronunciation from the source language. BTW, English --> Italian: strength --> forza.