4 ms·
It's a pun, not clickbait. This is not the death of "journalistic integrity".
by matthewmacleod 11y ago
It's a pun, not clickbait.
This is not the death of "journalistic integrity".
- teddyh 11y agoNo, the original title is clearly clickbait – meant to be misinterpreted as something other than what the article is about. Here is what a real pun in a newspaper headline looks like: http://threepanelsoul.com/2010/03/22/on-astronomy-minors/ http://threepanelsoul.com/2010/03/22/on-astronomy-minors/
- bbcbasic 11y agoIt's a pun PUN: Attack on the pentagon results in discovery of new mathematical tile CB: Breaking News: Pentagon attack
- nickysielicki 11y agoYeah, it's a pun. So what? The title being a pun doesn't make it any less misleading. Puns and clickbait are not mutually exclusive. My real gripe is that there's a time and place for everything and a newspaper ought to know and respect that line. You don't mislead someone skimming your headlines into thinking the pentagon has been attacked for the sake of a joke. I like clever headlines as much as the next guy, and I understand that for the sake of a joke you might leave some ambiguity in the air and mislead your reader slightly, but this goes far past that. I think his editor should have caught this.
- bbcbasic 11y agoI think using the word 'mathematical tile' indicates that it is a maths/geek article rather than serious news, and takes this into the safe zone. Just. It's a fine line though.
- hanoz 11y agoThe title, being a pun, is only meant to be misinterpreted for the first half of the sentence. It can hardly be clickbait if the reveal is made by the end of the anchor text.
- teddyh 11y agoThe address changed: http://threepanelsoul.com/comic/on-astronomy-minors/ http://threepanelsoul.com/comic/on-astronomy-minors/
- nickysielicki 11y agoYou put 'journalistic integrity' in quotes. FWIW, SPJ uses this exact term in their ethics code. I'm not trying to be pretentious. https://www.spj.org/pdf/ethicscode.pdf https://www.spj.org/pdf/ethicscode.pdf