These silos are the foundation of their business. No news organization is going to have the resources to cover every piece of information on the internet, so th

These silos are the foundation of their business. No news organization is going to have the resources to cover every piece of information on the internet, so they must specialize. The alternative to this model is to have one organization control news syndication for a large number of independent contributors. This is the intent of Facebook Newsfeed, but there's little incentive for news outlets to publish to it. No matter how much money Facebook gives them, they can make more by building up their own "silo."