This isn't necessarily the horrible boondoggle it's being made out to be in the TC article. Consider: - The Yahoo brand has taken a significant beating among

This isn't necessarily the horrible boondoggle it's being made out to be in the TC article. Consider: - The Yahoo brand has taken a significant beating among techies in SV - Cycling is extremely popular among techies in SV - By sponsoring a cycling team, Yahoo might very well regain some of the prestige for their brand in the eyes of SV techies If they can do it on the cheap, then the return could be decent.