I don't necessarily think it is too technical, you are just offering managed WordPress hosting. So you are targeting a niche market within the larger small/medi

I don't necessarily think it is too technical, you are just offering managed WordPress hosting. So you are targeting a niche market within the larger small/medium sized business. Now granted many of them use WordPress, but not all of them. The problem I see is that the site doesn't convey to me why I should choose your service over a company like WPEngine, Pagely, or even something like Media Temple Managed WordPress, or GoDaddy's managed WordPress product. Outside of Media Temple, these are the "big players" in this space and comparatively I get a lot more bang for the buck with their services. I do think there is room to play in the market, but in order to do so, you need to have something that makes you competitive. If you already have customers or someone that you have done work for, get some testimonials on the site. Look at the pricing for the other players and figure out how you can make your pricing competitive or offer something they don't.