> and when you see that color + typeface together anywhere you instantly recognize what brand it is for. This (blue + simple, light shape) trend was taken to s

> and when you see that color + typeface together anywhere you instantly recognize what brand it is for. This (blue + simple, light shape) trend was taken to such extreme that nowadays I feel discomfort looking at the screen with FB, Twitter, Google, LinkedIn, IFTTT, Dropbox, Skype etc.