Part of the problem is that Facebook isn't really a brand yet. They are still trying to define how the site is going to make money. Dragging the customer kic

Part of the problem is that Facebook isn't really a brand yet. They are still trying to define how the site is going to make money. Dragging the customer kicking and screaming usually doesn't do it. Sounds like those guys should learn some card games so they understand the value of a good finesse.