What a clever title. I would even go as far as calling it icon rendering. A good icon, just like a good logo, causes a small visual play in the back of one's m

What a clever title. I would even go as far as calling it icon rendering. A good icon, just like a good logo, causes a small visual play in the back of one's mind. For that to happen, a lot of design time is spent in exploration, sketching perceptual cons, cross-pollenations and optimizations. I respect Eli, but I'd hate to see this part of icon design survive, while genuine creativity vanes.