Agreed, with a price tag of $400 this is a luxury product. Early adopters aren't going to care about a payback period in the slightest - they just want to exper

Agreed, with a price tag of $400 this is a luxury product. Early adopters aren't going to care about a payback period in the slightest - they just want to experience the cool factor of a new shower + the feel good factor of saving water. Maybe the company foresees on some kind of government subsidy to make these more affordable in the future? Side note: Without having tried it, I find the idea of being misted like a vegetable in a grocery store somewhat unappealing as opposed to a nice hot shower after a long day of work. Perhaps the actual feeling is a lot nicer than I'm imagining with this level of VC/investor support.