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> People are more likely to trust a brand that they have heard of rather than some unknown. Is this a good thing?
by RodericDay 11y ago
> People are more likely to trust a brand that they have heard of rather than some unknown.
Is this a good thing?
- andrepd 11y agoNot at all. Makes brands with colossal marketing budgets sell more despite there being better alternatives from small companies. But that's how human consumption works, and it's virtually impossible to change that.
- fwn 11y agoBrand awareness is one reputation mechanism. For better or worse. ... and reputation itself is a good thing.