4 ms·

There's an amusing and relatively new third case where you already have bought the product, but ad servers are dumb and will spam you with ads for that product

There's an amusing and relatively new third case where you already have bought the product, but ad servers are dumb and will spam you with ads for that product for months, because your trackers said you searched for that product once. It's wasteful, but in an almost ironic novel way.

drivers99 11y ago
Actually some advertising is intended to reach people who already bought the product, to reassure them they made the right decision, and to keep buying their brand in the future (brand loyalty).
harryc2011 11y ago
I wanted to mention this exact thing on one of the threads earlier today but couldn't articulate it properly. In the UK the department stores John Lewis and House of Fraser are both guilty of this - if I browse something on either of their sites an ad for it follows me around the web for ~4 months. E.g. I was buying Birthday gifts for my girlfriend at the beginning of July and looked on both of these sites and they are both displaying the same ads to me (i.e. at this point both are spending their advertising budget to annoy me) What I want is this - a space where I can say "I'm looking for a picnic hamper for a gift & I want to spend between £25 & £50. I need it by date X" This can then be given to the advertisers (auctioned?) and they can display some ads to me which are relevant. When date X is reached (or I indicate that I've bought said item and am therefore out of the market) these ads stop. For added info I can even say what I bought and why - e.g. "I bought X in your store as a picnic hamper won't fit through my mailbox" Surely this is more useful for everyone involved? I get ads which are actually being targeted based on something I control (vs. being inferred via which sites I happen to click on or what cookies are set) and the advertisers get more detailed info as well.
- corford 11y ago
  I believe such a thing already exists :) http://imgur.com/p6GD6kD http://imgur.com/p6GD6kD (plus no need for a "need it by date X" feature as these ads don't follow you around everywhere!)
s_kilk 11y ago
For me it was when I started playing Ever Online, for months after I would see endless banner ads for the game screaming "JOIN NOW!". But I already had joined, and even if I wanted a second account I already know where to go to get it. Ad tech is dumb, real dumb.

drivers99 11y ago

Actually some advertising is intended to reach people who already bought the product, to reassure them they made the right decision, and to keep buying their brand in the future (brand loyalty).

harryc2011 11y ago

I wanted to mention this exact thing on one of the threads earlier today but couldn't articulate it properly. In the UK the department stores John Lewis and House of Fraser are both guilty of this - if I browse something on either of their sites an ad for it follows me around the web for ~4 months. E.g. I was buying Birthday gifts for my girlfriend at the beginning of July and looked on both of these sites and they are both displaying the same ads to me (i.e. at this point both are spending their advertising budget to annoy me) What I want is this - a space where I can say "I'm looking for a picnic hamper for a gift & I want to spend between £25 & £50. I need it by date X" This can then be given to the advertisers (auctioned?) and they can display some ads to me which are relevant. When date X is reached (or I indicate that I've bought said item and am therefore out of the market) these ads stop. For added info I can even say what I bought and why - e.g. "I bought X in your store as a picnic hamper won't fit through my mailbox" Surely this is more useful for everyone involved? I get ads which are actually being targeted based on something I control (vs. being inferred via which sites I happen to click on or what cookies are set) and the advertisers get more detailed info as well.

corford 11y ago
I believe such a thing already exists :) http://imgur.com/p6GD6kD http://imgur.com/p6GD6kD (plus no need for a "need it by date X" feature as these ads don't follow you around everywhere!)

s_kilk 11y ago

For me it was when I started playing Ever Online, for months after I would see endless banner ads for the game screaming "JOIN NOW!". But I already had joined, and even if I wanted a second account I already know where to go to get it. Ad tech is dumb, real dumb.