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He might have had the need before seeing the ad but hadn't seen a solution. Adverts are at their basic level a way of informing end users about what they can p
by aembleton 11y ago
He might have had the need before seeing the ad but hadn't seen a solution.
Adverts are at their basic level a way of informing end users about what they can purchase. They are also there to try and raise brand awareness. People are more likely to trust a brand that they have heard of rather than some unknown.
- RodericDay 11y ago> People are more likely to trust a brand that they have heard of rather than some unknown. Is this a good thing?
- andrepd 11y agoNot at all. Makes brands with colossal marketing budgets sell more despite there being better alternatives from small companies. But that's how human consumption works, and it's virtually impossible to change that.
- fwn 11y agoBrand awareness is one reputation mechanism. For better or worse. ... and reputation itself is a good thing.