Is it just me, or does that page break everyone else's "back" button? Anyway, not much of interest here. Ad company exploits new-ish social phenomenon, gets fr

Is it just me, or does that page break everyone else's "back" button? Anyway, not much of interest here. Ad company exploits new-ish social phenomenon, gets free publicity from media outlets looking for something to write about new-ish social phenomenon, world shrugs and moves on to the next thing.