Perhaps the term IxD (Interaction Design) would sit better with you than UX. IxD includes UX but also Info Architecture and has a lot more to do with structurin

Perhaps the term IxD (Interaction Design) would sit better with you than UX. IxD includes UX but also Info Architecture and has a lot more to do with structuring information before any 'design' takes place. In IxD you wouldn't normally touch on users or appearance (affordances for example is far off down the road at this point) before you sort out the "what is it?" and "what data?". It's very easy to start thinking about the users, too easy in fact, that many self-proclaimed 'UX-experts' focus on that and forget that 'content is still king' and it's presentation may actually attract users, so don't try to tailor shit to maggots when you can create a garden and attract bees.