> The trouble, which the article describes with some case studies on engagement before and after hamburger menu implementations, is that people who are not you

> The trouble, which the article describes with some case studies on engagement before and after hamburger menu implementations, is that people who are not you are confused by it and don't understand it to be a menu. I confess I'd seen these for awhile before it dawned on me "you should totally click that!" And today I learned what they're called. As I saw the headline a few times at work, waiting to get home before I read it, I tried to imagine what a hamburger menu might be (and I never guessed it was what it is). I imagined the menu at a hamburger store like McD's. And what most looks like that is the columns of small print links at the bottom of big kids' sites like Amazon. (And do those have a name?)