Coke's and Pepsi's marketing has actually responded to that trend - rather than try to win non-drinkers, they try to get current drinkers to buy more. Obviousl

Coke's and Pepsi's marketing has actually responded to that trend - rather than try to win non-drinkers, they try to get current drinkers to buy more. Obviously, the second part of that strategy is to create a range of products to cater to the kids like us not drinking their syrup.