This seems largely, at my admittedly brief viewing, to try to quell some of the structural concerns around all of these "non-core" businesses that the Artist Fo

This seems largely, at my admittedly brief viewing, to try to quell some of the structural concerns around all of these "non-core" businesses that the Artist Formerly Known as Google are participating in. I think it will streamline the management of all of these different businesses, at least make it clear where Larry and Sergey are focusing their efforts.