This is a really important point. While the article makes several strong conceptual points, the metrics won't necessarily stand the test of time. There's nothin

This is a really important point. While the article makes several strong conceptual points, the metrics won't necessarily stand the test of time. There's nothing particularly "natural" about design, so anything that becomes habitual and conventional is part of "good" design. If the hamburger lives on we won't think twice about it, like we no longer think about that stupid "gears" icon for "settings" and the very idea of a windowed UI.