You can redef UX to mean something bad, but it's obvious that it is supposed to be UI + how stuff works instead of just the graphical part. Also, X's are sexy.

You can redef UX to mean something bad, but it's obvious that it is supposed to be UI + how stuff works instead of just the graphical part. Also, X's are sexy. Even that big rocket company decided to just take Space and put an X on it. SEO might have plenty of snake oil vendors, but it is, unfortunately, a very real and immensely lucrative thing. Search engines drive traffic, which drives money. Search engines are gameable. End of story.