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It's very interesting that Apple just adopted a hamburger menu for their apple.com redesign (mobile version). They even told everyone not to use hamburger menus
by abalone 11y ago
It's very interesting that Apple just adopted a hamburger menu for their apple.com redesign (mobile version). They even told everyone not to use hamburger menus at last year's WWDC! [1]
[1] WWDC 2014 Session 211 Designing Intuitive User Experiences @ 32:00, available here: https://developer.apple.com/videos/wwdc/2014/ https://developer.apple.com/videos/wwdc/2014/
Addendum: It's a responsive design so you can see this even on a desktop browser just by shrinking the width of the window. The top menubar collapses into a hamburger.
Addendum 2: Illustrated transcript here: http://blog.manbolo.com/2014/06/30/apple-on-hamburger-menus http://blog.manbolo.com/2014/06/30/apple-on-hamburger-menus
- deleted 11y ago[deleted]
- abalone 11y agoI didn't say there was a problem with the design, just that it's inconsistent with their own advice. In that session the Apple UX evangelist absolutely rips hamburger menus to shreds calling them "tedious" and "terrible" at "telling you where you are [and] where else you can go". Quite a surprise to see it show up on apple.com, then.
- deleted 11y ago[deleted]
- vacri 11y agoMost mobile apps aren't more complex than that.
- deleted 11y ago[deleted]
- benihana 11y agoStop downvoting this. This isn't even a mildly offensive or challenging view, and it provides a good counterpoint.
- dang 11y agoThe comment had a positive score when its author deleted it. That's one reason not to post complaints about downvoting—they're usually soon obsolete, and meanwhile you've added noise to the thread.
- maw 11y agoThe problem is that Apple is always right but has contradicted itself.
- pbreit 11y agoPossibly consistent in that the no-hamburger rule mainly applies to apps, not mobile-optimized web pages.
- nkassis 11y agoWhy is that? What makes the web different in this case?
- pbreit 11y agoBasic, significant factors like screen real estate, input devices & processor speed.
- smt88 11y agoIf you read the reasoning against the hamburger menu (i.e. it is basically a "misc" option that doesn't indicate its contents), then you'd know that none of those factors matter here. Screen real estate isn't even usually a difference between web/native.
- pbreit 11y agoThey matter on desktop vs mobile.
- bluthru 11y agoYou're not constantly hopping around to different sections on a website the same way you are when you spend a lot of time in an app.
- unicornporn 11y agoTo be completely truthful though (and to make it even more cryptic) they decided to go for just two slices of bread — vego style menu. https://i.imgur.com/aIxIpmU.png https://i.imgur.com/aIxIpmU.png
- amsilprotag 11y agoIt seems like they chose two lines to make a cleaner SVG animation to the "x" when you click on it.
- bane 11y agoApple is very very good at telling everybody else what not to do, then going and doing it themselves.
- hyperhopper 11y agoNobody should buy the iPhone 6 according to them: https://www.youtube.com/watch?v=O99m7lebirE https://www.youtube.com/watch?v=O99m7lebirE
- digi_owl 11y agoApple, under Jobs in particular, reminded me of the schoolyard "cool kids" that would verbally piss all over something until they themselves could afford it. Jobs loudly proclaimed that people didn't read, yet within a year Apple was selling ebooks.
- stirlo 11y agoThe difference is that Apple still has links at the bottom of the page for when the reader gets there. In fact the first link is "Shop & Learn" which expands out to be the same product listing as the Hamburger menu up the top.
- abalone 11y agoSo hamburger menus are ok as long as they're duplicated elsewhere? That would be kind of an odd rationale. Why have the hamburger in the first place?
- collyw 11y agoNo silly, hamburger menus are ok as long as Apple is doing them.
- mercer 11y agoTo provide one convenient location for all the links you might find interesting. Like the Windows Start menu. As an aside, not specifically in response to your comment: I find it fascinating that most clients I work with have an immediate dislike of duplication that doesn't seem to be based on any reasonable argument (at least from where I'm standing...). For example, I've been in a number of situations where a client did not want a 'pricing' menu item and a 'check out plans/pricing' link somewhere on the page. The only argument they really had was that 'it would be confusing to the user'. This argument doesn't make sense to me, as the average user will just kind of scroll around and if there's a logical point for them to check pricing, they would surely be appreciative rather than confused that there are multiple ways to get to the pricing page? I can only conclude that it's one of those things where people think 'logically' and prefer some kind of clean hierarchy, rather than consider the end goal ('funnel the user to a particular page'). Or am I missing something important?