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Who's your target audience? You've done a lot of things right here. You've designated a specialization, done work to prove your credentials. Social media will
by Delmania 11y ago
Who's your target audience?
You've done a lot of things right here. You've designated a specialization, done work to prove your credentials. Social media will help, and ebooks, speaking, and online courses are all a part of the passive income model.
The only thing you didn't do was identify who your audience is. You think it's PHP developers, but as czbond pointed out, most developers don't care about those topics. You did't validate your product against the target. Either you need to come up with another product, or pivot to a different market.
- sarciszewski 11y agoThanks for your perspective and valuable insight. > as czbond pointed out, most developers don't care about those topics Unfortunately, not caring about security isn't the same as not needing it. They can not care about it all they want, but if their app is insecure in a way that an attacker knows about, their users will suffer for it. This is a huge problem. To complicate matters, I don't know of anyone that cares about security as part of their job, who isn't also currently being serviced by hundreds of vendors pushing marginally-superior-to-snake-oil solutions for $X00,000 to $X,000,000 per year. And even if I manage to find this audience, how do I speak to them and their interests? This isn't something I've been able to find valuable insight into from a Google search. My background is not in business or marketing and although I've attempted to learn as much as I can about the subject, it isn't something I understand intuitively. Maybe there are obvious answers to these complications that I just don't see. Or maybe I'm just asking the wrong questions, for that matter.