But there's a physiological "high" of getting the sugar fix in soda, which makes the brain desire it. It's nowhere near the strength of addiction produced by ha

But there's a physiological "high" of getting the sugar fix in soda, which makes the brain desire it. It's nowhere near the strength of addiction produced by hard drugs. But it is still significant and I would guess it does impact sales. Just like apps are designed to be "engaging", ie. trigger the brain patterns where it will desire to return to the app, sodas are very much the same.