I have to say, I really enjoyed how they placed their newsletter signup. I actively rebel (maybe that's the hacker ethos per this article, haha) against the one

I have to say, I really enjoyed how they placed their newsletter signup. I actively rebel (maybe that's the hacker ethos per this article, haha) against the ones that have a giant popup and often put totally incorrect information just because I'm so annoyed. This one has the signup unobtrusively in the middle of the article a little ways down. Thus, if you found the article interesting enough to keep reading, you came across the newsletter signup embedded unobtrusively. I signed up for a newsletter from a website/blog for the first time in a long time.