> Combine that with the meta study that showed exercise was not something to take up as part of a weight reduction regime http://www.independent.co.uk/life-styl

> Combine that with the meta study that showed exercise was not something to take up as part of a weight reduction regime http://www.independent.co.uk/life-style/health-and-families/.. http://www.independent.co.uk/life-style/health-and-families/.... and you can begin to understand how important it is that Coca Cola need to push this message. One, it is not a "meta study"; it is an editorial[1]. One which provoked an almost immediate contrary response from other doctors, both mentioned in the very article you posted and in the BJSM[2]. Two, Malhotra's editorial does not say "exercise was not something to take up as part of a weight reduction regime". It said exercise doesn't contribute to weight loss. It specifically said exercise reduces the risk of numerous conditions that are frequently comorbid with obesity. [1] http://bjsm.bmj.com/content/early/2015/05/07/bjsports-2015-094911.extract http://bjsm.bmj.com/content/early/2015/05/07/bjsports-2015-0... [2] http://bjsm.bmj.com/content/early/2015/06/10/bjsports-2015-094989.extract http://bjsm.bmj.com/content/early/2015/06/10/bjsports-2015-0...