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Their message is shamelessly misleading, but there is something to it: most people will find it requires far less willpower to put down the fork than to put on

• thawkins 11y ago
  The primary metabolic disorder in society right now is driven by an excess of sugars in our diet, particularly fructose. Fruit juices and processed foods are swimming in fructose.
• prawn 11y ago
  Drink less soft drink and need less exercise = less money for beverage and exercise industries. Keep drinking soft drink, exercise more = more money for both industries. I don't think they care about difference in willpower, only money. They will say almost anything to get it from you.
• alextgordon 11y ago
  > For one thing, Wilkin believes he has discovered another form of "compensation", similar to Timothy Church's discovery that we reward ourselves with food when we exercise. Looking at the question of whether it was possible to change a child's physical activity, Wilkin's team put accelerometers on children at schools with very different PE schedules: one which offered 1.7 hours a week, and another that offered nine hours. > "The children did 64% more PE at the second school. But when they got home they did the reverse. Those who had had the activity during the day flopped and those who hadn't perked up, and if you added the in-school and out-of-school together you got the same. From which we concluded that physical activity is controlled by the brain, not by the environment – if you're given a big opportunity to exercise at one time of day you'll compensate at another." http://www.theguardian.com/lifeandstyle/2010/sep/19/exercise-dieting-public-health http://www.theguardian.com/lifeandstyle/2010/sep/19/exercise...