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I wonder if the audience for ad-blocking software is also not that "valuable" to begin with (from an advertiser's perspective). These are more sophisticated peo
by iwwr 11y ago
I wonder if the audience for ad-blocking software is also not that "valuable" to begin with (from an advertiser's perspective). These are more sophisticated people that don't fall for blinking warnings, fake browser UI and who don't tend to install stuff without meaning to.
- TeMPOraL 11y agoMaybe they're losing the less tech-savvy folks too, as their "computer whiz" friends and family members grow tired of fixing yet another drive-by toolbar or ransomware install. Myself, when working on someone's computer, I now download Adblock as a first thing after a clean browser installation.
- benbristow 11y agoI now install this on other people's computers as well as ABP. http://unchecky.com/ http://unchecky.com/ Automatically unchecks most 'related/sponsored offers' in installers for software. Most of the adware that people install often tends to be a result of not reading the installer properly.
- nly 11y agoSome ads are presumably responsibly implemented and for decent products
- ethanbond 11y agoAnd by some you mean nearly all. At least the ones that sustain the "important" parts of our Internet (Google, Facebook, news media, etc.)
- TeMPOraL 11y agoFacebook forces some sanity into the form, but not into the content. As for the rest, no, most ads (especially on news media sites) are neither reasonably implemented nor for decent products. Products that are advertised are not the ones best for you, but the ones the company will make most money off.
- troels 11y agoIf 1/3 people in certain countries use ad-blockers, I'd venture to guess that they are no exclusively without value. In fact, since they are probably more savvy than the rest, they might be better targets.
- wololongong 11y ago> blinking warnings, fake browser UI and who don't tend to install stuff without meaning to. The majority of online ads are bland and don't use dishonest or obnoxious tactics. People just tend to notice the dishonest/obnoxious ads more.
- iwwr 11y agoDishonest advertising is big business and even gets featured on Tech Crunch as "legitimate business": http://techcrunch.com/2013/09/16/conduit-worth-1-4bn-acquires-email-startup-perion-worth-153m/ http://techcrunch.com/2013/09/16/conduit-worth-1-4bn-acquire... https://en.wikipedia.org/wiki/Conduit_%28publisher_network_and_platform%29 https://en.wikipedia.org/wiki/Conduit_%28publisher_network_a...
- flinty 11y agoSame way with piracy. Most people who are pirating content weren't a potential customer in the first place.