The "buy 1 give 1" model of charity is problematic and other businesses like TOMS shoes have taken a lot of flack for it. It's often more about making the consu

The "buy 1 give 1" model of charity is problematic and other businesses like TOMS shoes have taken a lot of flack for it. It's often more about making the consumer feel good rather than actually doing good, e.g. http://www.fastcoexist.com/1679628/the-broken-buy-one-give-one-model-three-ways-to-save-toms-shoes http://www.fastcoexist.com/1679628/the-broken-buy-one-give-o...