Both sides would be fare better off if they came to out of court agreement and sell domain to Nissan Motors. 1. This is not usual cybersquating, a legitimate,

Both sides would be fare better off if they came to out of court agreement and sell domain to Nissan Motors. 1. This is not usual cybersquating, a legitimate, but far less popular business. 2. Given Nissan Motors financials, paying few mln USD is a drop in the bucket: https://en.wikipedia.org/wiki/Nissan https://en.wikipedia.org/wiki/Nissan 3. On the other hand that would be a lot of money for Uzi Nissan. 4. Spending 10+ years in court is counter-productive and probably already cost several times more in opportunity gains. Both sides losses. Business equivalent of prison dilemma: https://en.wikipedia.org/wiki/Prisoner%27s_dilemma https://en.wikipedia.org/wiki/Prisoner%27s_dilemma 5. Low-cost meditation. Send each party copy of book: http://www.amazon.com/Getting-Yes-Negotiating-Agreement-Without/dp/B001TI3OFA http://www.amazon.com/Getting-Yes-Negotiating-Agreement-With... Book a weekend trip to some luxurious place, where each party can get comfortable and try to strike a deal.